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Get To Know: Zainab Sumu

October 21, 2009

Rising female fashion salon-style boutique owner from Sierra Leone named Zainab Sumu recently had a feature on ELLE for the launch of her new L.A. boutique. If you’re interested in learning more about Zainab then be sure to pick up the November 2009 issue of Elle magazine.

For the fashionistas worldwide Sumu has high-end designs by Azzedine Alaia, Azzaro, Duro Olowu, Jonathan Saunders, Balmain, Junya Watanabe, Manish Arora, and Proenza Schouler.

“All the designers I carry have a story and a soul about them,” she says of labels such as Ohne Titel, Balmain, Azzedine Alaïa, and Tim Hamilton, which are known for their severe tailoring and conceptual silhouettes. “I call it primitive modern. When you first look at these pieces, they seem kind of scary. But then you start noticing the finesse and elegance, and the more you look, you begin to see refinement and the detail of the work.” Zainab’s aggressive aesthetic is an extension of her love for African primitivism, which she’s emphasized in the Melrose Avenue store’s tribal interior design. It’s also one that’s unique in a town still best known for velour sweatsuits and tube tops. “People pooh-pooh L.A. fashion because they see the nonsense that goes up and down the catwalk during L.A. Fashion Week and those girls running around in tracksuits,” she says. “But that’s not my client.” ELLE

According to the bio section of her official webpage, Zainab was a former sales manager for Commes des Garcons. She told STYLE.COM about her Los Angeles location pick.

Angelenos appreciate an alternative and highly curated selection of products when they’re shopping.

No doubt that her keen eye for fashion pushed her to the success of her L.A. boutique opening.  Hope you all enjoyed the latest edition of Get To Know on FG2BH!

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