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Keri Hilson and Akon for Africa

January 30, 2010

Akon Keri Hilson Oh Africa

Senegal’s own shining star Akon collaborated with rising R&B Grammy-nominee Keri Hilson (and the Pepsi franchise) on the charitable track, Oh, Africa. The song and its accompanying music video premieres internationally on Grammy Sunday night (yes this Sunday!)

As you can see, YouTube today was flooded with behind-the-scenes video blogs about the pair’s new song. (Quick FYI to FG2BH readers: This is NOT the first time that these two worked together as they did “Change Me” and “Tide is High.”)

Akon Keri Hilson Oh Africa

The song (which you can download on iTunes starting January 31)  is HOT…and it benefits Akon’s non-profit organization, Konfidence Foundation. According to reports his foundation helps underprivileged African youth.

The Konfidence Foundation was founded by Akon in 2006 and is headed up by his mother, President & CEO Ms. Kine Gueye Thiam. It is a 501(c)(3) charity dedicated to increasing public awareness of the conditions in Africa and providing African youth with access to learning and recreational environments equipped with modern technology, educational materials, recreational resources, and health and wellness services.

“At present hospitals in Africa can literally make you sicker,” Akon commented. “There’s a lack of equipment and medical care. At the Konfidence Foundation we want to be able to provide access to new equipment, evolve education and improve facilities so kids can be comfortable when learning. The foundation really focuses on children, because the only thing that can change Africa — both its way of thinking and promise for development — is the children.” [READ MORE…]

Great to see celebs using their platform to launch some great action.

photo credit: Pepsi/Oh Africa

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