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Alek Wek Graces Elle South Africa April 2010 Cover

March 20, 2010

Sudan’s business-savvy supermodel Alek Wek appeared on the April 2010 cover edition of ELLE South Africa as previously reported on FG2BH. The Wek cover, which was shot by famed photographer Oliviero Toscani, celebrated Elle South Africa’s 14th anniversary. I love the carefree vibe Elle had for this historic cover and I love how “ELLE” repeats in the background. Alek looked fab as ever…

Alek Wek Graces Elle South Africa April 2010 Cover

The April issue of South African fashion publication, ELLE, toasts its 14th birthday with an exclusive cover and interview with international supermodel, Alek Wek.

Shot in South Africa by Italian photographer, Oliviero Toscani,ELLE secured the exclusive cover shoot with Wek and Toscani following their recent visit to South Africa to shoot a 2010 winter campaign for a South African retailer.

The Sudanese supermodel, who started her modelling career over 15 years ago, took the magazine industry into a new era when she was featured on the cover of US ELLE and became the first black women to appear on a magazine cover in the US. Since then, Wek has been the face of numerous international campaigns, which include Clinique; Ralph Lauren and Jean Paul Gautier, making her a power player in the modelling and fashion industry.

Wek, styled in signature pieces from top local designers, combined with a Woolworths basics t-shirt; embellished with a sequined heart; created especially for the ELLE shoot by Christopher Strong designer, Olive du Plessis, mixes high street fashion with designer labels.

“This outfit makes a strong statement for style democracy and Wek’s vibrant smile captures the optimism and high spirits that ELLE magazine epitomises going forward into its second seven-year South African cycle,” says ELLE Editor Jackie Burger.

ELLE South Africa’s 14th birthday is our cue to celebrate a brand that has, for over six decades, served millions of women as a fashion authority, a school of style; a mentor; and friend,” adds Burger.

The April issue also features a host of stories that ELLE has flagged on its cover, including an honest look at the question: ‘do black covers sell?’ and Wek’s personal account of how she escaped from Sudan and conquered New York.

According to Burger, the ELLE brand prides itself on exposing emerging talent with an emphasis on exploring local initiatives, and in this light, the birthday issue toasts ELLE’s top 10 South African fresh faces for 2010 and the style secrets of South Africa’s best-dressed women.

The 14th birthday collector’s issue is on streets nationwide from the 18 March. A limited edition of the embellished t-shirt worn by Wek on the cover is available at selected Woolworth’s stores from 24 March. (SOURCE)

Alek also appeared in the Macy’s Spring 2010 Fashion online campaign and she’s the current face of Banana Republic Heritage.

>>ALEK WEK ONLINE: OFFICIAL//WEK 1933//MYSPACE//NYMAG’S FASHION PROFILE<<

Photo credit: Beauty is Diverse via Elle South Africa

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